We were lucky enough to be a part of the new Beats by Dre video campaign for the 2015 Rugby World Cup. Our artist Lovelier Other created this beautiful soundscape to help tell the story of All Blacks captain Richie McCaw before the finals. This video titled ‘We Belong Here’ is about McCaw drawing strength from his homeland and prepares to write the final chapter of his legacy. Processed with VSCOcam with m3 preset Processed with VSCOcam with t1 preset Processed with VSCOcam with t1 preset Lovelier Other did a fantastic just keeping a minimalist headspace with this score, allowing the Haka to be used as an instrument throughout this piece. Apple’s Beats by Dre released this video on Thursday and it almost has 4 million view on it. You can see the spot below: